Leads with follow-through
Capture requests, track conversations and move every opportunity forward with the full context close at hand.
REFLOW · REAL ESTATE CRM
Less repetitive work.More human connection.
Reflow organizes leads, appointments and follow-ups for you. Spend more time listening to clients and helping them find the right home.
GMA
The CRM handles the routine. You focus on people.
✓Follow-up sentAppointment confirmed automatically.
MORE TIME FOR PEOPLE, LESS ON ROUTINE
YOUR WORK, CONNECTED
LEADS · APPOINTMENTS · FOLLOW-UPS · RELATIONSHIPS
THE CRM WORKS IN THE BACKGROUND
Technology clears the path.People make the difference.
One workspace for clients, properties and next steps, so agents can give their attention to the person in front of them.
Property at the centre
Connect people and properties, organize mandates and quickly find what you need to do great work.
Deals you can follow
Track seller and buyer journeys, appointments and tasks without losing sight of the relationship.
AGENCY OVERVIEW
Key numbers,at a glance.
The dashboard brings together active mandates, new leads and opportunities, with agency trends and property activity for the selected period.
THE BENEFIT
A single overview helps the team see what needs attention and prioritise next steps.
01Review02Compare03Spot04Prioritise05Act
LEAD MANAGEMENT
Every enquiry,followed from first contact.
Capture sales and purchase leads, and review contact details, source, status and owner in one list.
THE BENEFIT
The context stays visible to the team, making it easier to follow up and keep requests moving.
01Capture02Qualify03Assign04Contact05Follow up
SALES
From valuationto mandate.
Follow sellers from first contact to signed mandate. Keep valuations, mandate terms, price history, appointments and offers in the same opportunity.
THE BENEFIT
The team can see what has been agreed and which step will move an enquiry towards a signed mandate.
01Lead02Valuation03Mandate04Offer05Sale
PURCHASE
From requirementsto completion.
Capture budget, property type, area, timing and preferences. Link properties of interest, viewings and offers through to completion.
THE BENEFIT
Preferences and viewings stay connected, making it easier to suggest relevant homes and pick up the conversation after each visit.
01Needs02Search03Viewing04Offer05Closing
PROPERTY PORTFOLIO
The full portfolio,at a glance.
Search and filter properties by type, status and features. From villas to offices, every record supports sales, purchase and rental work.
THE BENEFIT
An organised catalogue cuts repeated searching and helps match a property to each enquiry more quickly.
01Search02Filter03Record04Mandate05Activity
PROPERTY DETAILS
Every detail,in context.
A complete property record for features, areas, valuation, amenities, address, photos, notes and documents, connected to its commercial mandate.
THE BENEFIT
Complete, connected information keeps the context available across viewings, offers and office work.
01Overview02Photos03Valuation04Notes05Documents
SALES MANDATE
Terms and pricing,kept in view.
Review mandate type and dates, asking price, minimum accepted price and the history of changes.
THE BENEFIT
Agreed terms stay documented alongside the listing and are easy to retrieve during negotiations.
01Agree02Record03Monitor04Update05Negotiate
PORTAL PUBLISHING
One listing,multiple channels.
Manage property listings from Reflow: connect portals, publish listings and sync updates while keeping publication status visible.
THE BENEFIT
Publication status is visible in one place, making listing updates easier to follow.
01Connect02Prepare03Publish04Sync05Update
LEAD SOURCES
Know whereevery enquiry starts.
Configure internal and external sources, and distinguish seller leads from buyer leads. Provenance stays visible as the relationship progresses.
THE BENEFIT
Knowing where enquiries come from helps the team understand its channels and guide each lead through the right journey.
01Capture02Attribute03Qualify04Assign05Follow up
CALENDAR AND APPOINTMENTS
A day thatruns smoothly.
Coordinate viewings and appointments in month, week or day views. Filter events and keep the calendar close to each opportunity.
THE BENEFIT
The team can share commitments and viewings, avoid clashes and see the next appointment at a glance.
01Plan02Assign03Remember04Meet05Progress
REQUIRED DOCUMENTS
Every step,with paperwork ready.
Set which documents are required before publishing, creating a mandate or accepting an offer.
THE BENEFIT
The team knows what to collect and when, reducing incomplete steps in each case.
01Define02Request03Collect04Review05Complete
EMAIL AUTOMATIONS
The right message,at the right moment.
Create email templates triggered by CRM events. Personalise recipients and content with placeholders, send a test, then activate the template.
THE BENEFIT
Consistent messages go out when events happen, reducing manual reminders for clients and agents.
01Event02Template03Personalise04Test05Activate
USERS AND COLLABORATORS
A team,with clear roles.
Add collaborators and see each person’s name, email, account status and assigned role in one view.
THE BENEFIT
It is easier to keep the team up to date and see who works in the agency and with which responsibilities.
01Invite02Assign03Organise04Review05Update
ROLES AND ACCESS
The right access,for every role.
Use built-in roles or create custom ones for your responsibilities. Keep access aligned with the way your agency is organised.
THE BENEFIT
Each person gets tools that fit their role, with access configured around their responsibilities.
01Roles02Access03Users04Control05Review
OPERATIONAL PERMISSIONS
Defined access,clearer responsibilities.
Configure role permissions for reading, creating, updating and managing resources, along with their applicable scopes.
THE BENEFIT
Each collaborator gets the access needed for their work, following the agency’s rules.
01Choose role02Review resources03Set access04Define scopes05Save
OFFICES AND BRANCHES
More branches,one operating view.
Organise network offices with locations, contact details and assigned members. Keep branch information easy to find as you grow.
THE BENEFIT
Contacts and members are grouped by branch, so coordinating offices takes fewer steps and less chasing.
01Create02Organise03Assign04Coordinate05Grow
TEAMS AND NETWORK
A network shapedaround your business.
Build reporting lines between managers, offices, teams and agents. The tree view makes levels and responsibilities clear.
THE BENEFIT
Responsibilities and reporting lines stay clear, even across several levels and offices.
01Network02Managers03Offices04Teams05Agents
“
Every relationship has a story. Reflow helps you keep the context and act at the right moment.
REFLOW · REAL ESTATE MANAGEMENTLET’S MEET
Your next stepstarts here.
Tell me how your agency works. I’ll show you Reflow and we can see together whether it’s the right fit for your team.
↗I’ll personally get back to you to arrange a demo.